The Meaning of Colors in Design

There are different meanings that colors convey, and they all have ideas and emotions associated with each of them, hence why the psychology behind each tone is a complex subject. This in-depth guide on color psychology will shed some light on the choice and use of color in our daily lives.


A color of excitement, passion and anger. If your brand is loud, youthful and is determined to stand out in the market, then this is the color you need.


Although used less frequently than red, orange is just as energetic. In addition, orange is also a vibrant, invigorating and playful color.


This color is the right choice for those looking for a friendly and accessible appearance. The emotions conveyed by yellow color are cheerfulness, affordability and youthful energy.


Since this color is extremely versatile, green works for technically any brand, especially for the brands with an intention to establish a connection to nature.


A common and classic color that is both calming and cool, blue is also a tone that symbolizes trustworthiness and maturity.


This color is mostly considered to be luxurious; however, the shade of this color can influence the meaning as well, making the purple tone appear mysterious, eclectic or feminine.


Pink is the best choice for girly designs. Nevertheless, specific shades of pink, like pastel rose, millennial pink or neon magenta, can give your brand a look that is both youthful and feminine, yet mature and cool.


This color, although often considered a strange choice at first, works great for rugged and masculine vintage logos. In addition, brown gives a handmade, unique and aged look to the brand's design.


A great choice for sleek, luxurious and modern look. If you want to keep your design simple, a minimalist black and white logo is the way to go.


For those wanting to keep their brand clean, modern and minimalistic, lots of white color is one of the best solutions. Since it is a neutral color, it compliments all the other tones by adding a clean, youthful and economical touch.


This is the ultimate color for mature, classic and serious look. For a more mysterious look, darker shades of gray are more fitting while lighter tones of gray make the design look more accessible.

Combining colors

There is no need to stick with a monochromastic logo, as it is possible to combine several colors to tell the entire color story of the brand. The color wheel can make it easier to determine, which colors fit together best.

It is established that complementary colors lie directly across from each other on the color wheel. These colors create a very dynamic look by bringing out the best of the two tones.

Analogous colors are located close to each other on the wheel. If you want to achieve color harmony in your logo, analogous colors are the ones for you.

Triadic colors are found in three equal sections on the color wheel. These colors can help you achieve a bold and stimulating effect in your logo.

Share this post